Archive for mrichards
The Shift in Advertising: A Deep Dive into the Growth of Digital Marketing Spend (2010-2023)
The Shift in Advertising: A Deep Dive into the Growth of Digital Marketing Spend (2010-2023) The world of advertising has undergone a dramatic transformation over the last decade. The chart above illustrates this evolution, highlighting the growth in digital and non-digital advertising spending in the United States from 2010 to 2023. As we look at […]
The True Cost of Hiring and Developing a Social Media Team
Social media has become a vital component of any modern business strategy. While many companies recognize the need for a strong social media presence, the decision to build and manage an in-house social media team comes with significant costs—both visible and hidden. This white paper aims to shed light on the true cost of hiring […]
A Day Without Meta
A Quiet Morning: The Unthinkable Reality March 5th, 2024 began like any other day in the fast-paced world of e-commerce. As the owner of an online boutique, I was gearing up to monitor the success of our recent Meta ad campaigns. Yet, this day was destined for the history books of digital marketing calamities. Both […]
Demographic Targeting: Utilizing Consumer Spending Habits
In today’s highly competitive digital landscape, businesses are always looking for ways to reach their target audience more effectively. Demographic targeting is a powerful tool that can help companies create more targeted and relevant advertising campaigns, by leveraging consumer spending habits. By understanding how different demographic groups spend their money, businesses can better understand what […]
Google’s 2019 SEO Year In Review
2019 has been a busy year for Google. With 4 major algorithm updates from the search engine, 561 Media has been busy combatting these changes on behalf of our clients, while strictly adhering to Google’s Webmaster Guidelines. Google is constantly changing the way that pages are ranked to keep business competitive, and avoid manipulation by […]
How SEO Can Benefit Your Business
By now, most businesses have heard of SEO, search engine optimization. But many are still unsure as to what SEO is and how powerful it can be. If you want to drive traffic to your website organically, website SEO is a must-have. If your website’s content is not properly optimized, organic search traffic will not […]
You Know You Have a Good SEO Company When…
While there are many Google searches directed towards reliable ways to tell that your current SEO company is failing you and how to find a good SEO company, there are few searches regarding how you can tell when you have the best team working on your Search Engine Optimization and whether or not they are […]
5 Reasons Your Current SEO Company Fails
It’s no secret that Search Engine Optimization is a profitable marketing approach offered by custom website design and development companies that, when done properly, draws in relevant traffic for your business. But when your business does well, can you really tell if it’s a direct result of your SEO company? Yes, and just the same, […]
Combining SEO and PPC to Dominate the Search Engines
SEO (search engine optimization) and PPC (pay per click advertising) are two great ways to increase the traffic to your website, and ultimately, gain more customers for your business. You can run SEO or PPC campaigns individually with great results, but it is when you combine them that you see the greatest impact on your […]
How To Choose an SEO Company That Will Get You Results
Everybody wants to rank #1 on Google for competitive search terms that will generate valuable leads for your business, but very few people or companies know how to do it. Unless your business has enough resources to bring on an entire new marketing department to handle all of your SEO needs in house, it is […]