Archive for mrichards
Google’s June 2025 Core Update
Google’s June 2025 Core Update: What It Means for Your SEO Strategy In June 2025, Google rolled out a major core algorithm update that has significantly reshaped how websites are ranked in search results. As with previous updates, the focus remains on improving the quality and relevance of the content users see, but this one […]
How Main Street Can Use AI Like Wall Street
How Small Businesses Can Use AI Like Amazon and Google Why the World’s Largest Companies Are Betting Big on AI, and Why Small Businesses Should Too Artificial Intelligence (AI) is no longer a futuristic vision. It’s the operational backbone of the world’s most powerful companies. From Amazon’s autonomous logistics to Google’s AI-powered search features, leading […]
How AI Agents Are Transforming Professional Services
Introduction If you’re running a professional service firm—whether it’s a CPA practice, a law office, a medspa, or a financial consulting business—you know the pain of missed leads, delayed responses, and the constant juggling act of operations and client service. But what if you could hire someone who never sleeps, responds to every inquiry instantly, […]
The Shift in Advertising: A Deep Dive into the Growth of Digital Marketing Spend (2010-2023)
The Shift in Advertising: A Deep Dive into the Growth of Digital Marketing Spend (2010-2023) The world of advertising has undergone a dramatic transformation over the last decade. The chart above illustrates this evolution, highlighting the growth in digital and non-digital advertising spending in the United States from 2010 to 2023. As we look at […]
The True Cost of Hiring and Developing a Social Media Team
Social media has become a vital component of any modern business strategy. While many companies recognize the need for a strong social media presence, the decision to build and manage an in-house social media team comes with significant costs—both visible and hidden. This white paper aims to shed light on the true cost of hiring […]
A Day Without Meta
A Quiet Morning: The Unthinkable Reality March 5th, 2024 began like any other day in the fast-paced world of e-commerce. As the owner of an online boutique, I was gearing up to monitor the success of our recent Meta ad campaigns. Yet, this day was destined for the history books of digital marketing calamities. Both […]
Demographic Targeting: Utilizing Consumer Spending Habits
In today’s highly competitive digital landscape, businesses are always looking for ways to reach their target audience more effectively. Demographic targeting is a powerful tool that can help companies create more targeted and relevant advertising campaigns, by leveraging consumer spending habits. By understanding how different demographic groups spend their money, businesses can better understand what […]
Google’s 2019 SEO Year In Review
2019 has been a busy year for Google. With 4 major algorithm updates from the search engine, 561 Media has been busy combatting these changes on behalf of our clients, while strictly adhering to Google’s Webmaster Guidelines. Google is constantly changing the way that pages are ranked to keep business competitive, and avoid manipulation by […]
How SEO Can Benefit Your Business
By now, most businesses have heard of SEO, search engine optimization. But many are still unsure as to what SEO is and how powerful it can be. If you want to drive traffic to your website organically, website SEO is a must-have. If your website’s content is not properly optimized, organic search traffic will not […]
You Know You Have a Good SEO Company When…
While there are many Google searches directed towards reliable ways to tell that your current SEO company is failing you and how to find a good SEO company, there are few searches regarding how you can tell when you have the best team working on your Search Engine Optimization and whether or not they are […]