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FAQs

Website Design

I’m not sure what I’m looking for?

No worries! Our salespeople are here to help you develop your online vision. We will talk with candidly about your goals, budget and ambitions. Based on these factors our sales team will put together several packages for you to choose from that fit your needs.

P: 877.WEB.TEAM
P: 561.417.8505
F: 561.361.8221

Or click here to contact us online!

Do I need hosting?

Yes. In order for your website to be visible online, you will need a hosting account. We offer hosting packages at competitive prices and can help you identify the package that’s right for you.

Do you offer packages?

Yes. We offer discounted packages for our clients. So whether you’re looking for a website and a logo, or an ecommerce cart with hosting solutions we are truly a one-stop shop and can put together a discounted, comprehensive package for your review.

What are the advantages of purchasing a custom website over a template website?

A custom website design enables you complete personalization and uniqueness of your website. Your website will be a one-of-a-kind in every sense of the word. A template website by contrast could have literally hundreds of identical designs. Even more frustrating is that you cannot change the image names or alt tags for search engine optimization. There will also be limitation in terms of design. Typically, templates have a flat background color, and set structure. Our custom website team have no limitations; if you can envision it – we can create it.

Perhaps the best advantage however, is that you own the website. Many template websites force you to pay monthly maintenance/licensing fees meaning you don’t ACTUALLY own the site, you’re simply renting it. Our custom websites are 100% owned by our clients and never duplicated.

Is there a setup fee?

No. There is no setup fee. Our pricing is clear and transparent. To avoid any ambiguity our pricing is typically 50% upon work agreement and 50% immediately prior to website launch. We also offer payment plans.

How long will the whole process take?

This is a very complicated question. A website development cycle has many influencing factors including scope of work, timely feedback, type of website, content delivery among others. However, most of our websites are completed within 30 – 90 days.

What post-launch services do you offer?

We offer full support and maintenance services for all our clients. If you have further development or enhancement needs we can assist you. We also offer pre-pay maintenance programs so if you need updates our development team can process them expeditiously.

In what format should I provide content and imagery for my website?

All content and imagery should be provided electronically. All textual content can be provided in MS word or similar word processing format. All images can be attached and sent via email. If you are sending large files we suggest using a file-sharing service like yousendit.com

Will my website design be search engine friendly?

All of our designs are developed with the search engines in mind and search engine marketing scalable. If you decide to participate in a search engine marketing campaign in the future – your website will have the framework and structure to support optimization.

Why is 561Media the logical decision for website design?

There are literally thousands of website design companies out there, and everyone has a pimply-faced nephew who thinks himself a web development maestro. We are the best choice because we offer several services which combined give us the competitive advantage over other providers:

  • Our blend of talent – We offer our clients a truly unique blend of services. Not only are we proficient in website design, but we have also have excellent programmers, project managers, search engine optimization specialists and support services. As soon as you sit down with our team you will know you are dealing with website marketing specialists. We are a turnkey and one-stop service provider.
  • Made in the U.S.A. – We only use in-house staff. 561Media believe that local business should strive to provide employment for local workers. It is a policy that holds great conviction with our company and has longtime been a cornerstone of our corporate culture.
  • The Jerry Macguire Effect – We’re a small, perpetually successful, boutique provider – and we want to stay like that. Less clients, less money – more individual attention, higher quality service.
Does my website require a database?

This depends on the scope of your website and the functionality you are looking for. A detailed discussion with one of our result-driven salespeople can assist you in determining the need for a database.

Can I make changes to my website?

Absolutely! You will obviously need to understand html editing and basic programming but you are free to make any updates or changes to your website. A word of caution however, any damage to your site through your tinkering will be the sole responsibility of yourself.

Are there any monthly maintenance fees?

No. Once we launch your site there are no monthly maintenance fees. The only additional fees you will incur may be your hosting or domain renewals. These fees will be incurred from your domain registrar and hosting provider which may or may not be 561Media.

Do you use Flash animation in your website designs?

No, not typically. While we have used flash to accomplish certain client’s requests we believe that other applications offer the same visual appeal flash does without the search engine indexing limitation, such as jQuery. Furthermore, flash cannot be viewed on all mobile devices or tablets. We recommend not using flash unless there is a definitive need for it.

Can I sell products/services on my website?

Yes. You will need to purchase one of our custom ecommerce packages. You will also need to sign up with a merchant processing and gateway provider. We recommend authorize.net – they have very competitive pricing and our shopping cart is optimized for integration with authorize.net.

Is there any training provided for the shopping cart management system?

Yes, during the beta testing phase your project manager will walk you through the administrative area and demonstrate all the functionality available to you including category and product maintenance, product imagery upload and options etc.

Who owns the website upon completion?

You do. Period. Upon launch of the site we will send you all the files for your website for your records. The website is yours and you can make any alterations, changes or edits to your website.

Logo Development

Do you offer printing services?

No. Upon request however, we can provide you with several of our approved printing partners.

Do you design brochures?

Yes, 561 Media are very proficient at brochure design. Check out our portfolio to view some of our brochure designs.

How many options do I get?

Depending on the logo package you purchased, you should 4 custom logo concepts, receive 8-12 initial concepts, 2 rounds of revisions, and a vectorized logo delivery.

What payment methods do you accept?

We accept all the major credit card: Visa, Master Card, Discovery, American Express. We also accept company checks or money orders, and cash. If you purchase online, you are also eligible for exclusive online discounts.

When do you begin working on my logo?

Within 1 business day of payment.

How long before I can see some logo samples?

Typically we will provide you with several samples within 5 business days.

Where can I see my logo design samples?

We will put together all logo design concepts into one centralized page for your review.

How many changes/revisions can I have?

Depending on the logo package you purchased, you should 4 custom logo concepts, receive 8-12 initial concepts, 2 rounds of revisions, and a vectorized logo delivery.

I already have a logo. Can I do a redesign of it?

Yes. If you provide us with a logo we can provide you with a vectorized format of your logo which is a clean, reusable, high resolution format.

Who owns the logo design?

All rights belong to you – our client

Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving your sites visibility and rankings for web searches by making the site more search engine friendly and information relevant. Most consumers use search engines to find what they are looking for and as a result search engines have become an indispensable part of online traffic. Consequently, search engine marketing strategies have become an essential attribute of any online marketing strategy.

Why search engines?

The majority of all website traffic is sourced from the search engines and directories. Internet users visit search engines on a regular basis (19 billion searches were conducted in North America alone in July 2015, according to Statista and comScore). World-wide, Google itself is serving around 90 billion searches per month and 1.2 trillion searches per year (according to Search Engine land).

Each day, Internet users conduct more than 6 billion searches on Google, MSN, AOL, Baidu, Yandex, Yahoo, DuckDuckGo, and other major search engines.

  • 91% of Internet users visit search engines.
  • 78% of Internet users use search engines to research products.
  • 84% of heavy Internet users – those accessing the Internet 11 times within seven days – have researched a future purchase on the Internet. Similarly, 84% purchased a product.
  • 80% percent of American Internet users, (about 113 million adults), have searched on one or more of 17 health topics. Search Engine Marketing helps you target your market better.

Through our Search Engine Ranking and Positioning strategies, our search engine experts offer several search engine optimization solutions to meet our clients’ needs and expectations. Our search engine optimization firm will help you choose one that’s right for your company and your individual search engine optimization needs.

Our SEO specialists will work with you through the entire search engine optimization process, starting with a long and honest look at your website in its current state. We will analyze the strengths and weaknesses of your site and work with you to improve your online presence in the major engines. Our search engine optimization staff will submit, track and analyze your results in order to achieve the ROI you’re looking to attain.

What is PageRank?

PageRank is a 0-10 numeric value that represents how important a page is on the web. PageRank is determined through incoming link volume and PageRank of incoming links. Google assigns higher importance to incoming links with higher PageRank.

What are doorway pages and are they helpful?

Doorway pages are websites or pages created specifically to manipulate the search engine crawlers through linking strategy. For instance, if I build 10 sites and point all of them to my site, theoretically it should help my site rank.

The general consensus among all search engine practitioners is that doorway pages do not help. Firstly, any visitors, because the pages are purely link driven will cause visitors to leave and generally have very little “stickiness” to them. Secondly, doorway pages can actually hurt you in the search engines because of their low PageRank and lack of longevity.

Truthfully, doorway pages are “so 2006″ and should be avoided at all costs. A quick way to determine the legitimacy of an SEO firm is to ask them about doorway pages. Any other response besides a resounding “hell no” disqualifies their SEO acumen.

What are meta tags?

Meta tags are HTML codes inserted into the header of a websites. The two most popular tags are title tags and description tags. Description tags serve as a brief description of the page, and the title tag serve as a title for the page. There are many guidelines into what to use in meta title and tags and meta tags, while not as important as they used to be are still influential in search engine rankings. More importantly, well written title and description tags can also promote higher click through rates.

What are Reciprocal Links? Are they really less valuable than inbound links?

Reciprocal links refers to the practice of pointing links to a site that points to yours. Reciprocal linking is a very popular form of linking strategy especially for websites within the same industry. Incoming links are simply when a link points to yours without a reciporcal link to theirs. It is a ONE-WAY link.

Link building is an essential part of any successful SEO campaign. The more links to a page the higher it’s PageRank and the higher propensity it has to rank for any given keyword/keyphrase. Yahoo and BING, especially are very link driven.

Reciprocal links however, are not nearly as effective as one-way incoming links. Not to say reciprocal links are useless, but incoming links generally, because they are one way add more value, especially if you can control the anchor text that links to your page.

How long until I start seeing results?

Typically we ask our clients to allow three to six months to see the full value of any SEO campaign. Only after 90 days, will most of the pages indexed and all or most incoming links noticed. This will allow you to gauge the full value of your SEO campaign and make an educated evaluation of your SEO campaign.

Where do you service?

Our full in-house marketing and SEO Guru’s are in a league of their own, and a reason why they are on the 561 roster.  Our capabilities are not limited to just Boca Raton.  We can cater to all nearby cities such as; Lake Worth, Boynton Beach, Coral Springs, Fort Lauderdale, Delray Beach, Jupiter, Wellington, and throughout the country!  Our campaigns are catered to you, your business, your audience and most importantly, your budget.

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