News & Blogs
Sell The Outcome: Top 10 Reasons People Buy
In today’s consumer-driven world, understanding why people choose to buy can be as crucial as what they buy. While features and specifications matter, the outcomes and benefits that products and services provide are often the real motivators behind most purchasing decisions. Here are the top 10 reasons why people buy, emphasizing the outcomes they are […]
Embracing the 6Rs of SEO: A Fresh Take on Keeping Your Content Alive and Kicking
Navigating digital marketing can be complex, but understanding the right strategies makes a big difference. This is where the 6Rs of SEO come into play, offering powerful tools to help your website thrive: Reformatting, Repurposing, Refreshing, Retiring, Redirecting, and Remaining. By mastering these, you can give your website the boost it needs to rise up […]
A Day Without Meta
A Quiet Morning: The Unthinkable Reality March 5th, 2024 began like any other day in the fast-paced world of e-commerce. As the owner of an online boutique, I was gearing up to monitor the success of our recent Meta ad campaigns. Yet, this day was destined for the history books of digital marketing calamities. Both […]
Demographic Targeting: Utilizing Consumer Spending Habits
In today’s highly competitive digital landscape, businesses are always looking for ways to reach their target audience more effectively. Demographic targeting is a powerful tool that can help companies create more targeted and relevant advertising campaigns, by leveraging consumer spending habits. By understanding how different demographic groups spend their money, businesses can better understand what […]
Internet Explorer Is Shutting Down: What Does It Mean For My Business?
Once the most used web browser in the world, Internet Explorer (IE) has officially been shelved by Microsoft and will no longer be supported. IE offered so many in the late 1990s to the early 2000s an opportunity to explore everything the internet had to offer, with a market share as high as 95% in […]
Google’s 2019 SEO Year In Review
2019 has been a busy year for Google. With 4 major algorithm updates from the search engine, 561 Media has been busy combatting these changes on behalf of our clients, while strictly adhering to Google’s Webmaster Guidelines. Google is constantly changing the way that pages are ranked to keep business competitive, and avoid manipulation by […]