Once the most used web browser in the world, Internet Explorer (IE) has officially been shelved by Microsoft and will no longer be supported. IE offered so many in the late 1990s to the early 2000s an opportunity to explore everything the internet had to offer, with a market share as high as 95% in […]
In today’s highly competitive digital landscape, businesses are always looking for ways to reach their target audience more effectively. Demographic targeting is a powerful tool that can help companies create more targeted and relevant advertising campaigns, by leveraging consumer spending habits. By understanding how different demographic groups spend their money, businesses can better understand what […]
2019 has been a busy year for Google. With 4 major algorithm updates from the search engine, 561 Media has been busy combatting these changes on behalf of our clients, while strictly adhering to Google’s Webmaster Guidelines. Google is constantly changing the way that pages are ranked to keep business competitive, and avoid manipulation by […]
SEO (search engine optimization) and PPC (pay per click advertising) are two great ways to increase the traffic to your website, and ultimately, gain more customers for your business. You can run SEO or PPC campaigns individually with great results, but it is when you combine them that you see the greatest impact on your […]
Everybody wants to rank #1 on Google for competitive search terms that will generate valuable leads for your business, but very few people or companies know how to do it. Unless your business has enough resources to bring on an entire new marketing department to handle all of your SEO needs in house, it is […]
As a business owner, it probably feels like you have a million things to do when it comes to running your business. From making sure the utility, internet and rent are paid on time to dealing with payroll or sending out invoices, no one said running a business was easy and you probably are nodding […]