News & Blogs
A Day Without Meta
A Quiet Morning: The Unthinkable Reality March 5th, 2024 began like any other day in the fast-paced world of e-commerce. As the owner of an online boutique, I was gearing up to monitor the success of our recent Meta ad campaigns. Yet, this day was destined for the history books of digital marketing calamities. Both […]
Demographic Targeting: Utilizing Consumer Spending Habits
In today’s highly competitive digital landscape, businesses are always looking for ways to reach their target audience more effectively. Demographic targeting is a powerful tool that can help companies create more targeted and relevant advertising campaigns, by leveraging consumer spending habits. By understanding how different demographic groups spend their money, businesses can better understand what […]
Internet Explorer Is Shutting Down: What Does It Mean For My Business?
Once the most used web browser in the world, Internet Explorer (IE) has officially been shelved by Microsoft and will no longer be supported. IE offered so many in the late 1990s to the early 2000s an opportunity to explore everything the internet had to offer, with a market share as high as 95% in […]
Google’s 2019 SEO Year In Review
2019 has been a busy year for Google. With 4 major algorithm updates from the search engine, 561 Media has been busy combatting these changes on behalf of our clients, while strictly adhering to Google’s Webmaster Guidelines. Google is constantly changing the way that pages are ranked to keep business competitive, and avoid manipulation by […]
How SEO Can Benefit Your Business
By now, most businesses have heard of SEO, search engine optimization. But many are still unsure as to what SEO is and how powerful it can be. If you want to drive traffic to your website organically, website SEO is a must-have. If your website’s content is not properly optimized, organic search traffic will not […]
You Know You Have a Good SEO Company When…
While there are many Google searches directed towards reliable ways to tell that your current SEO company is failing you and how to find a good SEO company, there are few searches regarding how you can tell when you have the best team working on your Search Engine Optimization and whether or not they are […]