Archive for Brandon Cordoves
Thinking of Advertising on ChatGPT? 5 Things to Know First
OpenAI just confirmed what many marketers suspected: advertising on ChatGPT comes with a hefty price tag. According to exclusive reporting from Adweek, brands looking to test ads on the AI platform face a minimum commitment of $200,000—with some advertisers being approached for as much as $250,000. Before you start allocating budget to ChatGPT ads, here […]
ChatGPT Is Launching Ads: What It Means for Your Business
The digital marketing landscape just shifted dramatically. Late last week, OpenAI officially announced that advertising is coming to ChatGPT, marking one of the most significant changes in how consumers discover and interact with brands online. For business owners who have been watching AI search from the sidelines, the window to get ahead of this curve […]
Apple Just Declared War on Adobe with Creator Studio
In a move that sent shockwaves through the creative industry, Apple just announced Apple Creator Studio, a comprehensive suite of creative applications that takes direct aim at Adobe’s long-standing dominance in the market. For businesses, marketers, and creative professionals who have been paying premium prices for Adobe Creative Cloud, this changes everything. What Is Apple […]
ChatGPT Health Just Changed the Game: What This Means for Healthcare Marketing in 2026
The healthcare AI revolution just accelerated dramatically—and marketers need to pay attention. While most of us were using ChatGPT to write emails and summarize documents, 230 million people globally were quietly turning to it every week with their most personal questions: health concerns, symptoms, insurance confusion, and medical decisions. That’s not a typo—40 million people […]
Is Your Business Ready For The Googlegeddon?
Google’s AI Overviews (those AI-generated summaries that now appear at the top of search results) have exploded. According to seoClarity’s research, they’ve increased by nearly 475% year-over-year. They now show up on roughly 30% of all desktop searches, and that number keeps climbing. Why does this matter? Because when an AI Overview answers someone’s question, […]
The Shift From Keywords to Answers: The Answer Engine Evolution is Here
The End of Traditional SEO and the Rise of Answer Engine Optimization For over two decades, SEO has operated on the same fundamental premise: identify the right keywords, optimize your pages for them, and climb the rankings. That playbook is not just outdated. It is becoming irrelevant. The search industry is undergoing its most significant […]
Why Your Business Needs ChatGPT’S Commerce Integration Now
Your customers are already asking AI where to shop. The question is: will they find your business? If you’ve been following tech news lately, you’ve probably heard about ChatGPT. But here’s what you might have missed: as of September 29, 2025, ChatGPT isn’t just helping people find products anymore, it’s letting them buy directly in […]
The 2025 AI Tipping Point
The velocity of AI adoption in 2025 has shattered every prediction model we had. By mid-2025, OpenAI’s ChatGPT alone was processing 18 billion messages weekly from 700 million users, roughly 10% of the world’s adult population. This isn’t just another tech trend; it’s a fundamental shift in how business gets done. Generative AI achieved in […]
Google AI Mode: What Every Business Owner Needs to Know Now
The Search Revolution That’s Already Here Google AI Mode isn’t coming, it’s here, fundamentally changing how customers find businesses online. This powerful AI-driven search experience has already rolled out across the United States, United Kingdom, and India, with over a billion users engaging with AI-powered search features monthly. For business owners, this represents the most […]
Your Business Needs Generative Engine Optimization (GEO) Now
Remember when having a website was optional for businesses? Then came the shift where every business had to be online. Next, SEO became essential to get found on Google. Now, we’re witnessing another fundamental shift in how people discover businesses and information online, and most business owners don’t even know it’s happening. Welcome to the […]