Google’s June 2025 Core Update: What It Means for Your SEO Strategy
In June 2025, Google rolled out a major core algorithm update that has significantly reshaped how websites are ranked in search results. As with previous updates, the focus remains on improving the quality and relevance of the content users see, but this one comes with a sharper edge. For businesses looking to stay visible, competitive, and aligned with best practices, understanding the nuances of this update is critical.
At 561 Media, we believe in not just responding to algorithm changes but anticipating them. That is how we help our clients stay ahead of the curve, and why this update matters to you.
What Changed in Google’s June 2025 Core Update?
- Greater Emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google has doubled down on the importance of E-E-A-T, especially in industries where credibility is crucial.
- Targeting AI-Generated and Low-Value Content: This update more effectively identifies low-quality AI-generated content, especially when it lacks human insight.
- Renewed Focus on Core Web Vitals and UX: Page experience continues to be a key ranking factor. Fast load times and a smooth mobile experience are a must.
- Demotion of Thin Content and Outdated Pages: Content that lacks depth or has not been updated is now more likely to lose ranking.
How to Respond: SEO Strategies That Work in 2025
- Conduct a Full Content Audit: Evaluate what stays, what gets improved, and what needs to go.
- Improve Author Signals and Brand Transparency: Add bios, cite sources, and build trust through authenticity.
- Build Human-Centered Content with AI as a Tool, Not a Crutch: Use AI to support your team, not replace it.
- Prioritize Site Speed and Mobile Optimization: Use Google PageSpeed Insights and Core Web Vitals as your benchmarks.
- Track Performance and Adapt Frequently: SEO is not a one-and-done effort. It is a process of continuous optimization.
What to Include in Your SEO Audit (Post-June 2025 Update)
If you are unsure whether your site is vulnerable to the June 2025 Core Update, a comprehensive SEO audit is the first step. Below is a breakdown of essential elements to review, updated to reflect Google’s latest priorities.
- Content Quality & Depth
Review every page to ensure it provides unique, valuable insights. Look for duplicates, consolidate weak pages, and enrich thin content. - E-E-A-T Signals
Add author bios with credentials, cite reputable sources, include trust factors like testimonials, and ensure consistency across listings. - Page Experience & Core Web Vitals
Measure load times, interactivity, and layout shifts. Optimize images and ensure smooth performance across devices. - Indexing & Crawlability
Check for crawl errors, submit updated sitemaps, and ensure proper use of noindex/canonical/robots.txt. - Technical SEO
Audit meta tags, schema markup, internal links, and clean URL structures. - Content Freshness
Update old blog posts, review relevance, and prune content that provides no user value. - YMYL Sensitivity
Ensure accuracy and disclosures in niches like health, finance, and law. Cite qualified sources only. - Backlink Profile
Evaluate link quality, anchor text variety, and disavow toxic domains. - Local SEO
Optimize your Google Business Profile, ensure NAP consistency, and request updated customer reviews. - Analytics & Monitoring
Ensure analytics and conversion tracking are properly installed and monitored regularly.
Bonus Tip: Run a Competitor SEO Gap Analysis
Compare keyword coverage, backlink sources, and content strategies to identify growth opportunities.
Need Help With an SEO Audit?
Let our SEO experts at 561 Media run a full site analysis, backed by data, tools, and experience.
Final Thoughts
Google’s June 2025 Core Update rewards websites that deliver real value and trustworthy content. The brands that win will be the ones who act now.
Want help adjusting your strategy? Let’s talk. At 561 Media, we do not just adapt to change. We define it.
