will work with you through the entire search engine optimization process, beginning with a benchmark analysis of where you currently rank within the search engines. We will analyze the strengths and weaknesses of your site and work with you to improve your online presence in the major engines. Our search engine optimization team will submit, track and analyze your results in order to achieve the ROI you're looking to attain.
Grimes Party Tents
Grimes Party Tents is a tent and party rental supplier servicing South Florida. Grimes stated that they had a need for improved search engine traffic and more specifically conversions. Owner, Mark Grimes place a large emphasis on ranking high within the search engines for South Florida and the palm beaches.
Keyword Menu
Grimes had several areas they wished to focus on as well as several product categories they wanted to highlight.
We identified the following keyword menu:
- Florida Event Tent
- Florida Party Tent
- Palm Beach Party Tent
Case Analysis
After an online analysis,
561 Media were sure we could make some headway in the online industry for tent rental. We believed that there should be a primary focus on event tent and tent rental, because the "party tents" in the url would facilitate those rankings.
Case Solution
561 Media expanded Grimes default page content as well as adding page relevant meta tags and title tags. We exhaustively added alt text and began an aggressive incoming link campaign. We also added a "service area" footer which would add further anchor text relevant links to several pages throughout the site.
Case Results
Comparing an average week's traffic from the month of contraction to an average week's traffic 6 months later reveals the following:
- Google traffic increased 131%
- Bing traffic increased 100%
- Total traffic increased 140%
- Absolute unique visitors increased 138%
- Pageviews increases 107%
- Targeted keyword traffic increased 146%
The site went from not ranking at all for the primary keyword menu to impressive page 1 rankings:
Keyword: Florida Event Tent
#2 in
#8 in
#8 in
Keyword: Florida Party Tent
#5 in
#1 in
#1 in
Keyword: Palm Beach Party Tent
#1 in
#1 in
#1 in
Get Ready Set Grow
GRSG is South Florida's premier preschool & daycare facility. Once we had completed their redesign, GRSG asked us to optimize their website placement within the search engines with a specific focus on "preschool" & "daycare" for their two primary target markets of Boca Raton, Florida & Delray, Florida.
Keyword Menu
GRSG and 561Media identified several phrases as the primary goals for the campaign
We identified the following keyword menu:
- Boca Raton Preschool
- Boca Raton Daycare
- Boca Raton Day care
- Delray Beach Preschool
- Delray Beach Daycare
- Delray Beach Day care
Case Analysis
After an online analysis,
561 Media identified two large challenges for GRSG's search engine optimization campaign. Firstly, they placed a huge emphasis on ranking for Boca Raton geographically targeted keywords but were located in Delray Beach. Secondly, they had virtually zero inbound links and no thematic keyword targeted content.
Case Solution
Firstly,
561 Media, in conjunction with GRSG opened up an additional faux location for publishing within Google Place Listings. This allowed us to market for Boca Raton area without being deceptive. Our keyword analysis determined that there were two different spellings by consumers for childcare; daycare and day care. We created extensively keyword targeted content, tags and descriptions. We brokered several one-way incoming links to improve their Google PR and submitted a Google XML sitemap for quick indexing. We added alt text for their image heavy default page and submitted their site to all of the relevant search engines.
Case Results
Comparing an average week's traffic from the month of contraction to an average week's traffic 6 months later reveals the following:
- Google traffic increased 45%
- Yahoo traffic increased 133%
- Bing traffic increased 150%
- Average tiem on site increased17%
- Pages per visit increased 19%
- Targeted keyword traffic increased 400%
The site went from not ranking at all for the primary keyword menu to impressive page 1 rankings:
Keyword: Boca Raton Daycare
#1 in
#1 in
#1 in
Keyword: Boca Raton Preschool
#2 in
#10 in
#10 in
Keyword: Delray Beach Daycare
#1 in
#1 in
#1 in
Keyword: Delray Beach Preschool
#1 in
#1 in
#1 in