Teardowns.
Real audits of real
B2B growth systems.
Every other Friday we tear apart a real B2B marketing operation. Funnel architecture, AI infrastructure, paid creative, content engines, conversion systems, retention sequences. We show you exactly where revenue is leaking, what it costs, and the three things we would ship first. No theory. No upsell. Just teardowns.
What it is
The B2B newsletter that gives you
real operational math instead of theory.
Real teardowns, not theory
Every issue is an anonymized audit of a real B2B operation. Real numbers, real traffic, real revenue leakage. Never hypotheticals.
Ten to fifteen minutes
Long enough to show the math, short enough to finish on a coffee break. We respect your inbox and your time.
Free, biweekly, no upsell
Every other Friday. No paywall, no course, no pitch at the end. If you want us to build the fix, that is a separate conversation.
What we tear down
Six systems every B2B operator runs.
Every one gets an issue.
Funnel architecture
Layer by layer audits of generate, capture, nurture, and convert. Where leads actually come from and where they actually die.
AI infrastructure
LLM deployments, agent pipelines, RAG stacks, and the plumbing between your data and the model. What is real and what is theater.
Paid media and creative
Ad copy, audience fit, creative rotation, budget math. Which campaigns are printing money and which are laundering your burn rate.
Content operations
Blog, SEO, LinkedIn, newsletters, editorial cadence. Whether your content is a flywheel or a sunk cost.
Conversion systems
Landing pages, forms, checkout flows, CRO experiments. The 30 second moments that decide whether a click becomes revenue.
Retention systems
Lifecycle email, win-back sequences, CS handoffs. The difference between a 12 month and a 36 month customer.
Latest issue
Start with issue #01.
The B2B SaaS Funnel Losing $684K a Year to a Missing Middle
Issue one rips apart a real $720K B2B SaaS brand stuck at zero growth for six months. Spoiler: 99.3% of their traffic disappears at Layer 2. Here is the math on what that costs and the three fixes we would build first.
- 5,400 monthly visitors, 38 captured leads. Where the rest go.
- The $684K revenue leak hiding in their one-CTA homepage.
- Three fixes to ship in 60 days, ranked by leverage.
Subscribe below to get issue #02 delivered the moment it ships.
From the 561 Media stack
Teardowns is one surface.
Here is the rest of what we run.
The newsletter is free and always will be. But if reading teardowns is not enough and you want the same thinking applied to your business, these are the other ways 561 Media shows up.
4-Layer B2B Funnel
The Framework
Our proprietary methodology for diagnosing and building compounding B2B funnels.
Free scoring tool
Funnel Diagnostic
10 questions, 3 minutes. Score your funnel across all 4 layers and see what is missing.
Production AI systems
AI Infrastructure
Custom LLM deployments, agent pipelines, and managed AI infrastructure for mid-market operators.
Productized retainer
Runway
Fixed price, fixed scope, shipped every month. Three tiers anchored on real autopilot economics.
Live workshop
AI Growth Lab
Free biweekly in-person event in Boca Raton. Real AI demos, real workflows, real results.
Who Teardowns is for
Built for a specific reader.
Not for everyone.
Subscribe if
- You run marketing or growth for a B2B company between $1M and $50M in revenue
- You have paid traffic, content, AI systems, or outbound running and something still feels broken
- You want to see the math on what specific gaps in an operation actually cost
- You learn better from real teardowns than from generic framework articles
- You can take 15 minutes every other Friday to read something useful
Skip it if
- You want courses, certifications, or framework hype
- You are early-stage without any traffic yet (come back at $1M)
- You want weekly product announcements from a vendor
- You are here to pitch us for sponsorship slots
Get on the list
Free. Biweekly.
No upsell, ever.
Drop your name and email. Issue one lands in your inbox within the hour. Issue two ships two Fridays from now.
Want us to rip apart yourfunnel instead of somebody else's?
See the 4-layer framework we run