$1.3M a year from an ignored email list.
A seasonal seafood brand was sitting on an underused email list. We turned it into a multi-million-dollar channel timed to the season.
a year, from email alone
Email revenue per year
Email open rate
In-season paid ROAS
A short season and a list going to waste.
This direct-to-consumer seafood brand lives on a calendar. Its season runs only about half the year, and the entire year gets made or missed in that window. There is no coasting.
Before we took over, email was an afterthought. A handful of blast sends against a list that was barely worked, while most of the season's demand leaked out the bottom. The customers were there. The brand simply was not capturing them.
What we did.
High-cadence email and SMS
Multiple campaign sets every week, designed and shipped on a tight calendar mapped to the season's demand peaks, from kickoff through the holidays.
Matching paid ad sets
Every email push is mirrored with paid social ad sets, so each promotion hits owned and paid audiences at the same time and compounds.
Always-on automations
Welcome, browse abandonment, abandoned checkout, and post-purchase flows that quietly capture revenue around the clock, the kind that simply was not there before.
eCommerce design and development
The storefront handled end to end: seasonal banners, promo mechanics, price updates, and ongoing Shopify development tied to each campaign.
The creative.
A look at the actual work behind the numbers, designed in-house and shipped live.
“One browse-abandonment flow opens at 62% with a 40% click rate. That revenue simply did not exist before.”
An afterthought turned into the engine.
Email now drives roughly $1.3 million a year, split between campaigns and automated flows that earn money on their own. That always-on revenue simply did not exist before.
Across more than 16 million sends, the program opens at 37%, well above the norm, against a list near 100,000 subscribers that is finally being worked. The single best automation, a browse-abandonment flow, opens at 62% with a 40% click rate.
In season, the paid social layer ran better than three to one at well under a hundred dollars per customer. The seasonality is the point, not a weakness: the wins concentrate where the demand is, and the program is built to strike when it counts.
Subscribers reactivated
Top flow open rate
Emails sent per year
Cost per customer, paid
Client identity withheld for confidentiality. Every figure on this page is pulled directly from the client's own analytics and ad platforms. We do not invent results, and we are happy to walk through the live dashboards on a call.
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