70% revenue growth in a single year.
A men's apparel brand with a sensitive, hard-to-advertise product grew total revenue 70% year over year, with owned email doing the heavy lifting.
total revenue, year over year
Revenue growth YoY
Returning customer rate
Email open rate
A product you cannot advertise loudly.
This brand sells into a sensitive, deeply private category. You cannot be loud with this customer, and many of the usual paid channels are restricted or off the table entirely.
That made one channel the clear priority: owned email. The brand had a list and a loyal base, but the lifecycle was underbuilt, and a lot of revenue was slipping through the cracks between purchases.
What we did.
Email and SMS retention
The growth engine for this brand: a full Klaviyo flow stack (welcome, abandoned checkout, browse, post-purchase) plus SMS, built to maximize repeat revenue from people who already trust the brand.
Always-on campaign calendar
A monthly email and SMS calendar of launches, promotions, and seasonal pushes, so the list is worked consistently instead of the occasional one-off blast.
Shopify CRO and store optimization
Continuous work on the store itself: pricing, pop-ups, bundles, and promo mechanics that lift conversion and push average order value up.
Content, photography, and SEO
Social content calendars, product photography direction, and SEO to widen the top of the funnel and keep new customers flowing in.
The creative.
A look at the actual work behind the numbers, designed in-house and shipped live.
“Email drives better than a quarter of total store revenue, with no extra ad spend, around the clock.”
Up and to the right, on a channel they own.
Over twelve months the store grew total sales 70% year over year. Average order value climbed 34%, and the returning customer rate rose to nearly 35%, up 55%, meaning more buyers are coming back on their own.
Email is carrying a meaningful share of that growth, better than a quarter of total store revenue, split between campaigns and automated flows that earn money around the clock with no extra ad spend. Campaigns open at almost 40% against a healthy, well-maintained list.
The standout automations tell the story: the welcome series alone drives five figures, the top abandoned-checkout message converts north of 3%, and the reorder push opens at better than 46%. This is compounding, owned revenue that the brand keeps.
Of revenue from email
Average order value
Returning customer growth
Reorder push open rate
Client identity withheld for confidentiality. Every figure on this page is pulled directly from the client's own analytics and ad platforms. We do not invent results, and we are happy to walk through the live dashboards on a call.
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