Turn every job into a 5-star review.
Auto review requests after every job, AI replies to every review, citation cleanup, and a live widget on your site. All for $197/mo — locked in for 12 months.
- Live in 48 hours. First review in week 1.
- Doubles review velocity in 30 days, on average
- 12-month rate lock. Setup fee waived this month.
15 of 25 Reputation Engine slots remaining this month.
561 Reputation Engine
Rate locked for 12 months
- Auto SMS + email review requests
- Smart routing: happy → Google, unhappy → you
- AI replies to every Google review
- Live review widget on your site
- 25+ citation listings monitored
- GBP optimization in onboarding
- Monthly reputation report
This Month Only
$297 setup fee waived for the first 25 clients. Includes free GBP audit + citation cleanup.
The Real Cost of a Quiet Review Profile
Reviews are not bonus material. They are the buying decision.
Home service buyers in 2026 do not call the first listing. They open three tabs, scan review counts and stars, read 2 to 3 recent reviews, and call the one that looks alive. If your last Google review was six months ago and the other guy posted one yesterday, the other guy gets the call. Reviews are not social proof anymore. They are the qualifier.
Buyers compare you to the guy with 312 reviews
If you have 47 reviews and the contractor next door has 312, you lose the click. Buyers do not read reviews carefully. They scan review counts and stars first. Volume is the moat.
Most happy customers never leave a review
Industry data: 5 to 8% of completed jobs result in an organic review. With an automated request triggered at the right moment, that number jumps to 25 to 40%. Same customers, 5x the velocity.
One unanswered 1-star review costs you the job
Google ranks engaged businesses higher. Buyers read review responses to judge how you handle problems. A silent 1-star is worse than a 1-star with a calm, helpful reply. Most home service businesses never reply at all.
Wrong NAP on directory listings hurts your rank
Yelp says your phone is one number, your GBP says another, your Apple Maps listing has the old address. Google sees the inconsistency and downgrades your local rank. We fix all 25+ in your first 30 days.
Reviews are the cheapest ranking lever you have
Map pack ranking is built on three things: relevance, distance, and prominence. Reviews drive prominence. SEO, ads, and content cost thousands per month. Reviews cost $197 and one minute of your tech's time after every job.
Most clients double their review velocity in 30 days.
Same customers. Same jobs. The only thing that changes is how systematically you ask.
The Plan
Lock it in.
One price. Everything below included. Rate locked for 12 months.
561 Reputation Engine
Rate locked for 12 months
Monthly billing. Annual term. $297 setup fee waived this month.
- Auto SMS + email review requests after every job
- Smart routing: 5-star → Google, lower → private
- AI replies to every Google review in 24 hours
- Live review widget embedded on your site
- 25+ directory citations monitored monthly
- GBP optimization included in onboarding
- Monthly reputation + competitor recap
This Month Only
Sign up before slots fill and we waive the $297 setup fee and run a free GBP audit plus citation cleanup before kickoff.
Secure checkout powered by Stripe. Opens in a new tab. Live within 48 hours.
What's Included
Six pieces. One reputation flywheel.
Auto Review Requests After Every Job
SMS plus email goes out 24 hours after a completed job, asking for a Google review. We trigger it from your CRM, your invoicing tool, or a 5-second form. Most clients double their review velocity in 30 days.
Smart Routing: Happy → Google, Unhappy → You
If the customer rates you 5 stars in the request, they go straight to your Google review page. If they rate you under 5, they go to a private feedback form so you can fix the issue before it becomes a 1-star public review.
AI Replies to Every Review
Every Google review gets a branded, on-tone reply within 24 hours. Positive reviews get a warm thank-you. Negative reviews get a measured de-escalation reply and a private flag to you. You stay engaged without lifting a finger.
Live Review Widget on Your Site
An auto-updating reviews carousel embedded on your site, pulling from Google in real time. Visitors see fresh 5-star reviews on every page load. Conversion rate on home service sites with social proof lifts 30 to 60%.
Citation Monitoring & Cleanup
We check 25+ directory listings monthly: Google Business Profile, Yelp, BBB, Angi, Nextdoor, Facebook, Apple Maps. Wrong phone, wrong address, wrong hours all get fixed. Citation consistency is a top-3 local ranking factor.
Monthly Reputation Recap
Every month you get a one-page report: new reviews, average rating, response rate, and a side-by-side comparison against your three top local competitors. The number that matters: how far ahead or behind you are.
Why Not DIY
Three ways to grow reviews. Only one runs on autopilot.
| Ask Manually | DIY Tool | 561 Reputation Engine | |
|---|---|---|---|
| Auto request after every job | Maybe | ||
| Smart 5-star routing | |||
| AI replies to every review | |||
| Live review widget on site | |||
| 25+ citations monitored | |||
| GBP optimization included | |||
| Competitor benchmarking | |||
| Cost per month | $0 + your time | $50-150 | $197 |
Why It's Safe
The risk is on us, not on you.
First Review in Week 1
If you do not see a new Google review in your first 30 days with us, the next month is free. The system works because home service customers want to help, they just need to be asked.
Rate Locked for 12 Months
$197/mo guaranteed through your full term. Even if our standard pricing goes up, yours doesn't. No surprise hikes, ever.
Google-Compliant
We never block negative reviews. We just ask how customers felt first, route the happy ones to Google, and route the unhappy ones to you so you can fix the issue. This stays inside Google's review-gating policy.
Common Questions
Before you commit.
Will the AI replies sound like AI?
No. We capture your tone in onboarding and the AI uses your name, your business name, and your real voice. Replies are short, warm, and human. No 'Dear valued customer.' If a reply needs your judgement (negative review with specific complaint), it flags you instead of sending.
How does the review request actually trigger?
Three options: 1) Webhook from your CRM/invoicing tool when you mark a job complete (works with ServiceTitan, Housecall Pro, Jobber, QuickBooks, Zapier-anything), 2) A 5-second 'Job Done' form your tech fills on their phone, 3) A simple weekly upload of completed customers. We pick what fits your workflow.
What about review-gating? Is the smart routing legal?
We never block a customer from leaving a public review. We just ask how they felt first. Happy customers get a fast path to Google. Unhappy customers get a fast path to you, but they can still leave a public review if they want. This is the line Google allows and we stay on the right side of it.
How fast do reviews actually start landing?
Most clients see their first new Google review in week 1 once the trigger is wired up. By month 3, the review velocity has typically doubled. By month 6, the average rating bumps 0.2 to 0.5 stars on top of more total reviews.
What if I already have a CRM that does review requests?
Good. We replace it or layer on top. Most CRM-based tools fire one email and stop. Reputation Engine fires SMS plus email plus follow-ups, plus the AI replies, plus citation work, plus the widget, plus the report. It is the full stack, not a single feature.
Is there a contract?
Yes. The plan is a 12-month term billed monthly at $197. Setup fee is $297 and is waived this month for new clients. Your rate is locked even if our standard pricing goes up.
Last Step
Lock in $197/mo before the slots fill.
Reviews are the cheapest ranking lever in home services. Every month you wait, your competitor banks more reviews and pulls further ahead in the map pack. $197/mo. Setup waived. First review in week 1.
15 of 25slots remaining · Secure checkout via Stripe · Live within 48 hours
Questions? Email michael@561media.com.
15 Slots Left
$197/mo · locked 12 mo