Your reviews are doing your selling. Are they winning?
See exactly where you stand vs your top 2 competitors, how many reviews you’re leaving on the table, and the 3 quickest wins to move the needle.
- Side-by-side comparison with your top 2 competitors
- Monthly review-velocity benchmarks for your industry
- Plain-English snapshot back in 2 business days
Businesses with 4.5+ stars and 100+ reviews routinely get 2-3x the calls of a thin profile. Where you stand is fixable. Knowing first is free.
561 Media Reputation Engine
Where do you actually stand?
Free this month, no obligation
Free reputation snapshot. Two-page summary, no sales pressure, no obligation.
The Math On Reviews
Reviews are the new storefront. Most owners aren’t maintaining theirs.
Before someone picks up the phone, they've already looked you up, compared your star rating to the next guy's, and read your last three reviews. That comparison is happening whether you manage it or not. Most businesses ask for a review once, maybe, and then forget. Meanwhile one annoyed customer leaves a one-star rant and it sits at the top for a year.
Your top result is a 1-star rant from 2024
Google sorts reviews to surface the most 'helpful' ones, and a long, detailed negative often wins that sort. New customers read it first. You've never seen it because you don't refresh your own profile.
You're getting 1 review for every 8 happy customers
Industry average without an active ask: roughly 1 in 8 customers ever leaves a review on their own. With a simple, automated nudge it climbs to 4 in 8. The gap is pure compounding leverage you're not using.
Your competitor has 3x your review count
Same service, same city, double or triple your rating volume. Google and AI both weigh review count heavily in 'best of' lists. Volume is winning before the call is ever made.
Your rating is below your actual service quality
Most businesses are objectively better than their star rating suggests. The gap is selection bias — only the upset ones go out of their way to leave a review. Fixing the ask process closes the gap.
You're at risk under Google's new review rules
Google updated review policies in 2026. Generic 'leave us a review' QR codes at checkout, gated reviews, and review-gating apps are increasingly flagged. Some businesses lost their entire review history overnight.
Negative reviews aren't getting answered
Unanswered negatives signal 'this business doesn't care'. A thoughtful response can flip that read entirely — but most owners don't see the review until weeks later, if at all.
A 4.5+ rating with 100+ reviews 2-3x the call volume of a thin profile.
This is the cheapest growth lever most owners are ignoring. The snapshot tells you exactly how big the gap is in your specific market — and the 3 fastest ways to close it.
What's In The Snapshot
Six numbers most owners have never run.
Your rating + count vs. top 2
Side-by-side on Google, Facebook, and the top industry site in your category. Where you lead, where you trail, where the gap is closing or widening.
Review velocity benchmarks
How many reviews you're getting per month vs them. Velocity matters more than total — Google weights recency. You can be at 200 reviews and still lose to a competitor at 80 with fresh ones.
Sentiment themes
What your customers (and theirs) keep talking about — positive and negative. Common complaints, common praise. The themes drive your next 30 days of marketing copy.
Review-policy risk audit
Are you doing anything that could get your reviews stripped under Google's 2026 rules? Gating, incentives, QR-code patterns, AI-generated review signals. We flag the risks.
Leaving-on-the-table math
Best estimate of how many reviews you should be getting based on your transaction volume. If you do 200 jobs a month, you should have a roughly predictable review pipeline. We show you the gap.
Your 3 quickest wins
Ranked by effort vs. impact. The first thing to do this week, the second this month, the third this quarter. Most owners can knock out #1 and #2 themselves in an afternoon.
Why This Is Safe
Public data. No login. No call.
Public Data Only
Everything in the snapshot comes from publicly accessible review profiles. No logins, no API access, nothing your competitors couldn't pull themselves.
No Sales Call
We email you the snapshot. Read it on your own time. If you want to discuss the fixes, reply. If not, the punch list is yours.
2 Business Days
Snapshot goes out within 48 hours. We do the comparison manually for accuracy — automated tools miss too much context.
Common Questions
Before you send.
What's the catch?
There isn't one. We run reputation snapshots before pitching anyone on our reputation engine anyway. Some of the businesses who get the snapshot hire us to run the program. Most just use the report. Both work for us.
How do you pick which competitors to compare me to?
The top 2 that come up for your category in your city on Google and in AI 'best of' answers. If you want us to compare against specific competitors, list them in the form and we'll use those instead.
Does this work for non-local businesses?
Yes, with adjustments. For service businesses without a primary local market (SaaS, online services, agencies) we shift the comparison to category-relevant review platforms (G2, Capterra, Clutch, etc.) instead of just Google.
What if my review profile is thin or new?
Then the snapshot becomes a roadmap. We'll show you exactly where to start and what realistic 90-day, 6-month, and 12-month targets look like for your category.
Will you tell me to ignore reviews if they don't matter for my business?
Yes. There are categories where reviews are less load-bearing (some enterprise B2B, niche professional services). If yours is one, we'll say so and tell you where to put the effort instead.
Can I share the snapshot with my team?
Yes. The snapshot is yours. Forward it, print it, hand it to your office manager. It's a punch list, not a sales asset.
Two Pages, Two Days
See exactly where you stand before another month of leads gets read elsewhere.
If the gap is small, do nothing. If it's wide, you'll know exactly what to fix and in what order. Either way, you stop guessing about the most important sales asset you don't actively manage.
Free 2-page snapshot · Public data · 2 business days · No sales call
Questions? Email michael@561media.com.
Free Snapshot
Where do you actually stand?