Pick a timeAI can read your numbers. It cannot read your business.
Send us your marketing, and the AI audit if you already ran one. A senior marketer reads it with the context behind every decision, then walks you through what we would keep, cut and test next. Thirty minutes on a call.
Michael Richards, founder of 561 Media, runs most of these himself.
What a spreadsheet cannot see.
Paste a year of reports into ChatGPT or Claude and you get a fast, confident list of problems. Some of it is right. The rest is missing the context that never made it into the data.
We use AI across every account we run. It makes us faster. A person who knows your business still makes the call.
Cost per lead is up 40%. Cut the channel.
What it missed: You stopped buying cheap leads that never became clients. Fewer leads, better ones. That is the strategy working.
Paid search was paused in March. Wasted momentum.
What it missed: The team was at capacity that month. Pausing was the right call, and nobody wrote down why.
Organic traffic is down 18%. SEO is not working.
What it missed: The whole market dipped, and AI answers took some of the clicks. The fix is different in each case, and the chart looks the same.
Referrals drive almost no revenue.
What it missed: Referrals rarely carry a tracking tag. Some of your best clients arrived that way and the report cannot see them.
Pick a time.
Any open slot on Michael’s calendar, thirty minutes on Google Meet. Fill in the form above first and your details carry over.