Custom Website Design
The Importance of Being Visible and Looking Great!
One of the things I love most about my job here at 561 Media, is the variety of business owners we have the privilege of dealing with. We never know who's going to walk through that door. I enjoy listening to people talk about their business and their desire for growth, and the only thing I love more than that is being to provide them a platform for that growth. Having custom website design for your business can absolutely be a game changer. One of the most important metrics every business owner with a website should be monitoring almost daily is your bounce rate. A bounce rate is basically the amount of people coming to your website and then leaving. This can mean that they did not find the information they were looking for quickly enough, or in many cases, that they just didn't like your website.
Having a website that looks professional and polished should be the first step in any internet marketing campaign. It just doesn't make sense to spend time and money driving traffic to a website that doesn't look great, provide the information the visitor is looking for, or make them want to contact your business. In fact, it can really hurt your business. Never under estimate the power of a first impression. We've all done a Google search for a company or service, and skipped over the sites that looked like crap. Looking like a professional, reputable company is the very first step in connecting with your customers through your website.
Our design team specializes in custom website design. Our websites are built from the ground up, and are unique to your company. They are built to attract new customers and help you grow your business. We always tell our customers that are just starting out, that they have to 'fake it till they make it'. Looking good can go along way, and can at least help you get your foot in the door with a new customer. We have people calling all the time saying they rank well in search engines, but their phone just doesn't seem to be ringing. 9 times out of 10, a quick glance at their website reveals the culprit. Would you feel safe contacting a company if their website looked like it was built in 1998? Chances are, no.
The second step in building a strong business, is becoming visible. You need to connect your company and the services you offer, with the potential clients who not only need them, but are actively searching for them. The head of our SEO department, Ryan, always tells clients that search engines are the only form of marketing that connect you with clients at the exact moment they need you. And it's true! What better time to meet a client than when they are seeking for someone who does exactly what they are searching for. If you were a plumber, it would be the equivalent of walking into a persons house when their sink is leaking.
Search Engine Optimization is the process of actively presenting your website in the best possible light to search engines like Google. You can have a beautiful website, but if you don't have fresh traffic getting pumped to your website, chances are you're going to be disappointed in the amount of leads and phone calls you are able to generate from your website. If you were a boutique with a beautiful store and nice window displays, designed to attract customers, would you rather be in a deserted alley, or facing a busy street with tons of foot traffic? SEO can provide you that foot traffic.
Our SEO team can take your website, and research the keywords that are going to be the most impactful to your business. Our goal is the generate the best possible ROI for your marketing budget. We can improve your rankings, giving you a better chance to gain new customers and grow your business. We currently have about 90% of our SEO clients enjoying first page organic Google results. We can do the same for you.
If you're interested in looking great and attracting new customers, be sure to include custom website design and SEO in your arsenal. We are experts at both, and would love the opportunity to show you why we're the best at what we love to do. Feel free to contact me anytime to go over the possibilities for your business!
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